My product should meet the brief, as environmental issues make up a large section of current affairs. I will utilise the common codes and conventions of print and online magazines to provide a sense of verisimilitude. The magazine should be aimed at 'a socially-conscious, 16-25, middle to upmarket demographic'. Consumers that meet this description are typically very involved in learning about and improving the environment, with many being active and attending protests.
The audience should be very involved with the magazine; including the offline product, online product and on social media. The website will contain links to various social media pages, providing further audience engagement. There will be a clear sense of branding, including the masthead, colour palette, typography, etc. As well as focusing on the environment, I would like gender to be the focus of one of the issues I produce, as I want to engage many people within the 16-25 demographic.
I will use digital convergence to engage the 16-25 demographic and will use social media, online and offline. I will create social media pages for the magazine to improve the digital convergence aspect. I will produce original audio-visual content for the website, that will link to the brand identity of the print magazine.
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