Generic Research Summation

From studying many examples of the form, I have gathered a good idea of the codes and conventions used for magazines and their websites.

Print:
By fully analysing three different magazine texts in the form of print and online, I have realised that generic codes and conventions of this media form includes a cover star; usually acting in a sophisticated and confident manner to connote superiority to the consumer. Another convention is that most cover stars have a direct mode of address with the audience, which is utilised to make the audience feel more involved. 

Online:
In terms of online magazines, most have easily accessible topics and articles through a sidebar with several subtitles.

Theory:
Stuart Hall's theory of representation can be applied to this form, as language is used to create or reinforce a stereotype. Ideas about certain groups or topics are created in the consumer's mind; this may lead to the consumer's decision to engage in the text or not.

Barthes' theory of semiology can also be applied to this form. Signs and icons incorporated into a magazine may influence an individual's decision to engage with a text. Specific icons may be used within a culture and may signify certain ideas or morals which can result in influencing an individual's engagement with the text. These semiotics can include symbols, colours and words that indicate or code for another meaning.