Saturday, 23 May 2020

Statement of Intent: First Draft

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) 

Product 1

In the production of my magazine, I would like to incorporate media language that will appeal to the target audience of 'a socially-conscious, 16-25, middle to upmarket demographic'. When creating my magazine, I wish for the cover stars to display confidence in their body language to convey power to the consumer. As well as this, I will use appropriate backgrounds for the images used in the magazine, including both natural and synthetic settings to infer the issues mentioned within the magazine. I would like to use cover stars that are representative of the target audience to promote inclusivity. I will dress the cover stars in appropriate attire, with the female cover star wearing formal clothing to The cover stars will adopt a direct mode of address to adhere to the codes and conventions of magazine and make the audience feel included. I shall construct representations within my product by using the mise-en-scene appropriately in each of the pictures and in the audio-visual content. Since the publication will be owned by Dennis Publishing, I will need to construct my production in a way that adheres to their branding.
Product 2
The accompanying website for my magazine should have a clear house style that is not dissimilar to the print issue. I will use a consistent colour palette, font style and images to communicate a strong sense of brand identity to the target audience of 'a socially-conscious, 16-26, middle to upmarket demographic'. Depending on the topics featured in the print issues, I will upload articles and images accordingly, which will provide more information on the topics covered in the issue.



How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)

I intend to link my media products through the utilisation of a clear house style and a consistent brand design in order to portray the digitally convergent nature of my media production. Within my website, I aim to use 
'Easter Eggs' to add more content, possibly leading to another webpage where the consumer is able to contribute donations to an environmental charity or cause. This median could potentially feature examples of intertextuality to flatter the audience.


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Final Statement of Intent

  How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen...